Photography
We call the Christian Brothers photographic style “Sunwash.” It evokes a sense of aspiration with literal elements of sunlight that can be prominent in our depictions. We categorize our brand imagery as Auto Care Lifestyle, In The Shop, and Our Joy To Serve.
Auto Care Lifestyle
This is where we see our customer in their everyday lives. Depictions don’t need to be overly automotive focused, instead we should emphasize people keeping their lives moving around the people and places that matter.
In The Shop
It matters how we get there and we want to be sure that this sentiment shines through in every depiction of our Service Advisors, Technicians, and Franchisees.
Our Joy To Serve
This is where we see and tell our customer experience stories. From the moment a Service Advisor welcomes you, to consulting with one of our Master Technicians, and to the free shuttle ride to work we provide while we take care of your Auto Care needs.
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Third-party consultants: Please contact your CBA marketing manager for access to our photographic library.