Our Logo
The Christian Brothers Logo is an instantly recognizable symbol of our brand. It must be used on all brand communications. Our logo is comprised of two elements: the CB Glyph and the Christian Brothers Automotive logotype. The Christian Brothers logo appears in three variations: the CB Glyph (as a standalone), and the CB Full Wordmark (CB Glyph with logotype) in vertical and horizontal orientations. When possible the CB Glyph should be used first.
The CB Full Wordmark
The full wordmark appears in two orientations.
Vertical
Horizontal
Clearspace
The clear space zone between the logo and other graphic elements (e.g., type, images, other logos) ensures the logo is unobstructed and separated from any other graphic elements.
Clearspace is equivalent to the height of the CB Glyph.
Clearspace Exceptions
Logo clearspace can deviate in accordance with the following examples.
Color
The logo should appear as positive or negative. When presented as positive it should always appear as a solid color and in Legacy Green first, or as negative (knockout to white) when applied over color, photography, or motion elements.
Scale
Our logo is designed to scale to small sizes on print and screen.
Glyph minimum size: 12 pixels tall / .175 inch tall / .445 millimeter tall.
Example is for illustrative purposes only and is not to scale.
Full Logo Vertical minimum size: 50 pixels tall / 0.6944 inch tall / 17.63776 millimeters tall.
Full Logo Horizontal minimum size: 40 pixels tall / 0.5556 inch tall / 14.11224 millimeters tall.
Example is for illustrative purposes only and is not to scale.
Don’ts
Do not attempt to recreate or adjust the CB Glyph or CB Logotype. Christian Brothers has approved logo assets in various formats that should not be altered.
Don’t outline the logo.
Don’t change the colors or the logotype.
Don’t add a stroke to the logo.
Don’t add drop shadows or other effects to the logo.
Don’t change the proportions of the logo.
Don’t use the logo as a pattern.
Don’t rotate the logo.
Don’t distort the logo.
Don’t skew the logo.
Color
The Christian Brothers Brand Palette is anchored in our company legacy and extends into expressions of joyfulness, neighborliness, and approachability.
Color Palette
Legacy Green
HEX: #006b5b
CMYK: 100C 0M 57Y 42K
RGB: 0R 107G 91B
Legacy Gold
HEX: #F5A800
CMYK: 2C 38M 100Y 0K
RGB: 245R 168G 0B
Sage Green
HEX: #9FD085
CMYK: 40C 0M 63Y 0K
RGB: 159R 208G 133B
Tuscan Sun
HEX: #F9CB66
CMYK: 2C 20M 71Y 0K
RGB: 249R 203G 102B
Honeydew
HEX: #E0EFD8
CMYK: 12C 0M 18Y 0K
RGB: 224R 239G 216B
TIMBER
HEX: #1A2E35
CMYK: 85C 65M 58Y 59K
RGB: 26R 46G 53B
SHADOW GREEN
HEX: #99C6C0
CMYK: 40C 8M 26Y 0K
RGB: 153R 198G 192B
Iconography
Christian Brothers Icons are illustrative, expressive, and visually descriptive. They use a consistent line weight mixed with fills. The icons should feel substantial, but not tight or dense in any specific area. In addition to the base “hero” icons an extended stock library is available to use.
Typography
The Christian Brothers brand uses two typefaces: Bebas Neue regular and semibold; and Montserrat in regular, medium, bold, extra-bold and black. Where possible Bebas Neue Semi-Bold should be used first. Both font families are available for use under the Open Font License and hosted for free on Google Fonts. Please contact our helpdesk if you are experiencing any issues while installing fonts.